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August 05, 2009
Seven Tips for Managing Your Social Network Information
Seven Tips for Managing Your Social Network Information
Manage the information you gain through networking. That involves not only recording the information you gained and comparing it to what you wanted to obtain. It also means personally evaluating your contact's response to your current dialogue.
Both pieces of information for each of your contacts are important. Why? You're on a job search. You want to actively use the referrals you've collected to reach out to specialists in your chosen field who can give you specific information about the steps you need to take in charting your career path.
It's information you cannot obtain at the library or in Internet documents. It's information bringing you closer to the job and company that's best for you. You get it by visiting with people. That's the power of networking.
And your hiring contact may be two, three or four levels deep within your network (so-and-so knows so-and so who knows Mike who has a job open).
So, networking is real work. That's why streamlining the updates you send to your network and effectively managing the contact information you gain as a result of those updates is so important. Streamlining can save you time.
Here are seven streamlining tips I've picked up during the last few months.
First, use the same ID and password for all social networks you join (and keep a record of both), but open a separate, free e-mail account for each network you join (perhaps using a key word that applies to your job search in each address).
Second, the key to managing e-mail within each account is to keep only a few (under 30) e-mails in your inbox at any given time.
Third, read each e-mail only once. The first time you read an e-mail, try to delete it, respond to it, and/or move it to a folder.
Fourth, to minimize the number of inbox e-mails, sort e-mails into folders for different matters. Streamline this process by establishing "rules" in Outlook or LotusNotes that automatically deposit e-mails from specified individuals or groups into the right folder.
Fifth, be sure to use an application you find accessible to automatically cross post your newest blog entry or Twitter comment or LinkedIn comment in other social networks -- all at the same time with the click of one single button.
Check hellotxt or Ping.fm . There are others as well, and you can read about few of them in "Six Ways to Update Your Status".
Sixth, find a system that works best for you to organize your information by contact person, by company, by industry etc.
Whatever system you use, you should be able to record and retrieve information about each contact person easily and quickly. Such a system needs to include slots for these details:
Contact information:
- Contact name
- Contact title
- Contact company
- Network address
- Where you first received the contact's name
- Questions you asked or topics you discussed
- Contact's area of expertise
- Record of message exchanges
Contact's response to you:
- Motivated?
- Involved?
- Interested?
- Sympathetic?
- Confused?
Specific information you obtained:
- Details about your targeted job
- Feedback and advice about your career marketing campaign
Information for each referral you obtained as a result of the contact:
- First and last name
- Title
- Company
- Network Address
- Telephone
- E-mail address
- Area of expertise
- Name of person who gave you this referral
Follow-through actions for direct contacts:
- Telephone call needed to obtain referral information?
- Thank you message sent? When?
- Schedule for next message?
Seventh, organize your contact information so you can easily identify which contacts are
- motivated and
- involved.
Those are the people who can have the most impact on your job search. Use their suggestions. Follow up on their referrals -- and use their names.
For a glimpse into how managing information in a social network is similar to keeping track of contact and referral information generated by in-person information interviews, go to "Managing Contact Information."
James J. Elekes, M.Ed, MPA, CPM has provided us with an example of how to organize (and track) contact information in today's online world. Here's what he wrote in this forum last week:
"Having established (my) consultancy in April 2005, I now have approximately 100 strategic contacts in several industries (I) routinely contact (with) updates on a variety of topics.
"For each individual, (I) maintain a "Profile Card," synchronized between PDA and PC, which includes Contact Name, Job Title, Organization, Professional/Personal E-Mail, Telephone Numbers and Best Time to Call; Contact's Spouse Name; Contact and Spouse Birthday; Wedding Anniversary (if applicable); Children, their ages and quick fact about their activities (school, extracurricular etc.) and any significant notes from previous e-mail or telephone conversations.
"To facilitate management of this "Contact List," (I have it) on an Excel spreadsheet. In this way, when making contact, the last date contacted, (and) topic of last conversation can be readily accessed, using information as the starting point for updates.
"Aforementioned personalized information adds a personal touch to the conversation/communication, demonstrating focus on the individual and what's of meaning in his/her life.
"An Excel spreadsheet is also useful as I can log the date of the last contact, insuring no one drops-off the list and a schedule is maintained.
"It takes personal discipline to maintain an Excel spreadsheet, but the benefits are the ultimate reward."
What tip do you have for keeping track of job search information you generate through social networks?
Add your comments to this posting
Posted by Liz Seger at August 5, 2009 09:44 AM
Comments
Check these neat forms for making your own “online networking spreadsheet.” They’re at: fontbonne.edu/downloads/recordkeeping06.pdf.
If you don't want to create an “online networking spreadsheet” for yourself, Microsoft has a handy template that you can use. Excel 2007 users can use the New Workbook option, type in "job search" into the template’s search box and download the template right there. Otherwise, you can download the template from the Microsoft Office site.
James, maybe that Excel template is what you’re using.
Posted by: Jim Hasse at August 5, 2009 04:52 PM
Also -- several new, web-based services (designed just for networking and job search tracking) offer many of the benefits you’ll get by using a standardized or homemade spreadsheet.
My favorite is JibberJobber (jibberjobber.com/login.php).
JibberJobber calls itself a personal relationship management tool designed for tracking contacts, jobs, and applications. It also offers a library with links, articles, and personal stories.
The free version offers most of the benefits of the paid version ($9.95 per month, $105 per year, $190 for two years).
JibberJobber allows you to import contacts from Twitter, LinkedIn etc. You can create action items to remind you about things you need to do for each contact. You can also track the progress of each job application process.
You can use the “My Companies” section in JibberJobber to track three things: contact information (including any communications that you have with them), job postings within those companies that you apply to and “next step” action items that remind you what you need to do.
If you’re a premium subscriber, you have access to an interview prep area and get more periodic reports (which help you to find missed opportunities for follow-up etc.). You can customize your own online appointment calendar and store your career documents in JibberJobber’s library.
Posted by: Jim Hasse at August 5, 2009 05:16 PM
It is obvious that considerable time and effort has been devoted to this Project.
The outcomes’ will be interesting.
A do it yourself, “Social Network”, approach to job placement ought to be compared to those who use the Professional Route.
The State/Federal Rehab. Counselor’s here in Texas achieve as many as 30, plus successful competitive Placement’s per Year. That is Blind and extremely limited Vision Cases’.
Job placement Via “Social Networking” seems similar to hunting with a Camera, so you get the Picture, however, you don’t put any Meat on the Table.
Please don’t be offended because I’m just a friendly Agitator and mean no harm.
Since the mid 60’s, I have been instrumental in assisting many blind and other persons’ with severe disabilities in gaining Education and Preparation for achievable Employment.
I certainly attest that the Professional System is productive.
C. Fred Stout Texas
Posted by: C. Fred Stout at August 26, 2009 12:33 PM