During this second week of discussions in eSight
NetWork News and the eSight Networking Forum about how
to use online social networking effectively as a small
business owner, we tackle this question:
How can you find the unique market for your product or
service?
Today's online social media are great tools for both
talking and listening. But, before you begin talking,
try listening.
Listen and do market research. This is critical if you
want to start a small business at home and use social
networking as a relationship-based marketing tool.
Use social networking to identify new needs for your
product or service within a redefined niche. You need
a special spin for what you offer so it stands out
against your competition.
For three ways to use social media to do that, go to
the eSight Networking Forum at
http://www.esight.org/link.cfm?n=1632
Then, please share your ideas by replying to following
question:
In what ways can you use online social networking
help you refine your own market niche?
Share your thoughts by posting them at
http://www.esight.org/link.cfm?n=1630
Read all the postings from eSight members at
http://www.esight.org/link.cfm?n=1633
Invite your friends and acquaintances to
submit their comments at
http://esight.lighthouse.org/net/
Liz Seger
Facilitator
eSight Careers Network(tm)
http://www.esight.org/
eSight Resources:
Community News
http://www.esight.org/link.cfm?n=1541
Resource Sharing
http://www.esight.org/view.cfm?x=1982
Search all eSight Job Postings at
http://www.esight.org/search_jobs.cfm
Resources for Job Hunters
http://www.esight.org/job_resources.cfm
Archives for eSight NetWork News
http://www.esight.lighthouse.org/cgi-bin/enn.cgi
About eSight NetWork News
One of the benefits of membership in the eSight
community is your subscription to eSight NetWork News,
which is brought to you from Lighthouse International,
111 East 59th Street, New York, NY 10022-1202.
Founded in 1905, Lighthouse International is a leading
non-profit organization dedicated to fighting vision
loss through prevention, treatment and empowerment. It
achieves this through clinical and rehabilitation
services, education, research and advocacy.
For more information about vision loss and its causes,
contact Lighthouse International at 1-800-829-0500 or
visit http://www.lighthouse.org
You are receiving this newsletter because you have
registered as a member of eSight Careers Network or
because it has been forwarded to you.
Copyright (c) 2009 Lighthouse International. All
rights reserved.